One of the latest trends when it comes to website development is search engine optimization. This is the process of optimizing of your website site to appear on the top positions of the major search engines. These include Google, Yahoo and Bing as well as many others that the whole world uses to find information relevant to the topic they are searching for when utilizing a search engine. So if you have a tire shop in Smithville North Carolina, and you have a lot of competition, this would be advantageous. If someone needs a tire changed or repaired and they live in your area, you want to be on the web right at the top of the first page so that they call you for tire service. Nowadays, people search the web more than they look in the phonebook for businesses that they wish to use. So it makes sense that a business owner would want that opportunity to get those people’s business.
Search Engine Optimization (SEO for short) increases your web presence so that more people know about your business. Therefore, you the business owner get more customers. When most people use a search engine such as Google, they will usually pick the top 3 to 5 sites on the first page to find the information that they need. The higher you rank on the search engines, the more likely you will have business coming to you directly from the internet.
A lot of people ask how much it costs to do SEO for a website. Well, it depends. The tire shop in Smithville probably wouldn’t have to worry too much because his business is relatively small and he would not have the same amount of competition as a national office supply company. So it wouldn’t take as much time to put the tire shop on the top of the search page. On average, most companies pay between $1,200 and $1,700 a month for a basic SEO program. The reason for this is that good effective SEO program is an ongoing process. It isn’t something you can just implement and be done. Effective SEO requires continuous maintenance and attention.
Most companies hire people to do SEO. Aarson Inc. is one company that does this kind of work. We build websites and utilize SEO to attract business to our clients. If SEO is done right, it can be an extremely effective online marketing campaign.
The basic methods of SEO aren’t complicated, but they are tedious. Some of the methods that are used include simple things such as posting your own blogs. Posting on other blogs and forums is also effective. The key to this is to make sure that everything you do is relevant to your site in terms of subject matter. Social Networking sites such as Face book, and LinkedIn are also pretty effective ways of keeping up back links and fresh content, (both are important elements of SEO).
There are other things to do as well and there is a wealth of information out there. So don’t be afraid to look at some recourse to get a better grasp of what it is that companies like us do. My next article will talk about some of the things that the web developer does to make a site more SEO friendly.
Shelby Williford
SEO guru
Aarson Inc
The Benefits of Search Engine Optimization and what it can do for your business.
January 5th, 2010AARSON: Your success is Our Business
December 9th, 2009Thank you for your trust and confidence in us. We here at AARSON Inc. want to welcome you to our team. Yes, we are a team now. The minute you signed, you became a part of our winning team. Our goal is to show the World Wide Web that you are the best in your industry. We don’t just want to send you a few hits a month …we want to build a business relationship with you that will last many years to come. To do this, we will have to perform our best and we will do it consistently.
Your cooperation in the design phase of your website is the foundation for the success you will reap from it. Our fees seem a bit high to some, but well justified for the amount of work we put into the construction of your website. We start by gathering as much information about your company and we need this information from you. After all… who would know more about your business and the direction you want to go in than you? Pictures and testimony are very helpful when it comes to compelling content (lots of testimony is better). If you don’t already, ask all of your customers for a short testimonial for your website …you will be amazed how many you will collect in a short period of time. People are willing to give you a good review if 1. They’re satisfied, and 2. You ask. Most people will require you do 2.
Once we have a visual of your company, we then study your competition on the web. We look for things that will set you apart from them. We study their weakness and yours (from an outsider’s perspective). We literally put ourselves in the shoes of your target market and devise a plan that will work for your business. A custom designed marketing package instead of the “one-size-fits-all …thank you come again” mentality.
All of this happens before your website goes into our highly advanced development department. Our web development team is on the cutting edge of today’s most current website technology and white hat SEO techniques to ensure you the best quality workmanship that your hard earned money can buy. We are the best. By WE, we mean you included. You are the reason we are in business, and your success is our business!
From Radio to Local TV to The World
November 11th, 2009Up until the mid nineteen fifties radio was the single greatest avenue for advertising and marketing to companies looking to expand. In the mid fifties Television started replacing radio for advertising based on the fact that it reached a larger audience. As a child of the fifties I saw TV advertisements change and adapt to the social needs, wants and desires of consumers. TV became a great medium with massive companies such as CBS, NBC and ABC to sell their products. The world, today has a broader saturation for companies to succeed. We call that the World Wide Web. Today we can reach billions of people world wide via the internet to find consumers and to sell products. We at Aarson Inc. realize the marketability and the opportunities for doing business on the web. We start with the latest coding that the search engines look for to build relevancy in a web site. Our marketing and design department then initiate a fact finding mission about our clients competition to ensure our clients success. We custom tailor everyone of our sites from the design to the functionality to meet our clients needs. From our research, design and coding departments you will achieve the success that your looking for from the web. Contact Aarson Today for a no cost evaluation!!
Aarson Inc.
-Joe Mottola
-Brian Dainis
Aarson for your eCommerce needs.
October 25th, 2009If you have an interest in the ability to collect payment through an Internet gateway for products or services provided, let Aarson build you your online platform. Not only do we specialize in secure payment transfers utilizing a variety of Shopping Cart modules but we will go the extra mile to help make your online store as useful and practical to your clientele as possible.
Google Chrome
September 28th, 2009So many people use different web browsers on their computer. Microsoft’s Internet Explorer is a very commonly used one because it comes standard with every computer using windows. Many techs will tell you Mozilla Fire Fox is the king of browsers. I use Fire Fox for certain tasks, but my all time favorite browser is Google’s own Chrome. Many argue the lack of plugin compatibility, but I choose to make that sacrifice for the the speed and reliability Chrome has to offer. Not only that but the browser is designed with the tech in mind including a built in JavaScript debugging console.
Although the browser is still said to be in beta, Google seems to have a way of keeping all of their developments perpetually in beta stage. I give this browser 2 thumbs way up and anybody who lets me on their computer will soon find a chrome icon on their desktop.
B 2 B, a Different Mentality
September 26th, 2009I read a book several years ago written by Dale Carnegie. It was “How to win Friends and Influence people”. I opened up the book, looked at when it was published, and realized this sales book supposedly was written in 1934. I attacked it with the zealousness of a liver sandwich, and I don’t eat liver. As I started skimming through the beginning, meaningful words caught my eye. I started reading and before I knew it, a passion for this philosophy of treating others engulfed me. It is in these requirements to do business with honor and where a mans word is his word. It is this philosophy when a person say what they do and do what they say, and in that, success is accomplishable. What we need to strive for in business to business is to make it beneficial and prosperous for both companies, and with that Aarson Inc. asks you to visit Aarson.com and see if we may assist one another in the business world.
Thank you for reading and the best of the best for you.
-Joe Mottola
The new Aarson inc. Business Card
September 1st, 2009The Aarson inc. Business Card is here. We want everybody’s opinion on the design. Please leave us a comment letting us know how you feel the design looks.
This is our new Blog site, check back for updates
August 3rd, 2009We have now built our new blog site and will be posting usefull info on it frequently. Check back soon and we will have tech tutorials, news articles, product reviews and much more.
