Advertising Campaigns


Although Search Engine Optimization and Search Engine Marketing are forms of internet advertising, there are many other ways to get the word out about your business on the internet. Since every business, industry and location require a different form of marketing it only makes sense to utilize every service the web has to offer.

Banner Advertisements

Banner ads can be a great way to get targeted visitors to your site. Whether you are trying to sell a product or service, get people to your location or grow your organization we can match your ad with the right site to help generate that attention. The internet is such a vast place. There are many ways to generate a profit. Some businesses promote a free online service, whatever it may be to get a massive but steady flow of traffic to their site. Once the traffic accumulates over time, they will allocate spaces on their site for advertisements. By carefully choosing the right sites with a proven amount of traffic per month, we can spread the word quickly about your business or organization.

Social Media Optimization

The social media networks are now one of the easiest ways to stay in touch with your friends, family or co-workers. It is no surprise that marketing companies have already utilized these areas for attracting new business. If your message is something new and state of the art or geared towards a younger demographic, the social media networks could literally explode your business almost overnight. Viral marketing is the process of embedding your message in way that will allow it to spread on its own. Utilizing YouTube, Myspace, Twitter, Facebook and many other social media networks, your viral message will spread like wild fire.

Why Internet Marketing is Important

One of the things that our company prides ourselves in is the fact that we take the time to study and understand the market of all of our clients' businesses. We do this to ensure the best conversion rates from site visitor to buyer. Every business needs to be marketing differently based on their size, demographics and industry.

How to do it Efficiently

It is very important to have a target location but a target audience as well. If your product caters to pregnant women, your site should be geared towards moms. If you repair lawn mowers and tractors, your site should be geared towards home owners and small to medium property maintenance companies. Without a realistic target, your site will end up lost on the web like every other poorly built site. Since every business needs to be marketed differently, it only makes sense that various marketing methods should be utilized based on the business. In some cases SEO may not bring your greatest return where banner advertisements and social media optimization would. That is where the research will come into play.

Setting Realistic Goals

We will set goals for your site and work to meet them within deadlines. Once we have met our goals, we will already have another set of goals ready to go after. SEO is a long term marketing campaign unlike a print advertisement that is run only once. SEM is similar to SEO as it involves the search engines, but similar to a mailer campaign as it can be started and stopped at any time. The value in all of this is how accurately everything can be tracked and analyzed for future improvements.

With Google analytics it is possible to see what areas of your site have been visited most, how much time people are spending on your site, what cities are finding your site the most, and much more. This puts us in the power seat and ensures your campaign is running efficiently and not costly.


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